![]() ![]() ![]() Guilt over new purchases can occur even with smaller items. Maryann Samsa, the housewares buyer at Kitchen Kaboodle, an independent retailer with five locations in Portland, Ore., says customers have lately been reluctant to buy kettles. The old kettles “still boil water, so they hate to get rid of them,” she said, “but a lot of the teakettles they’re just tired of or don’t like the looks of anymore.”ĭuring a trial run of Chantal’s teakettle trade-in program in August, Ms. #RUBY AND QUIRI JOHNSTOWN NEW YORK TRIAL# Samsa heard a customer agonizing aloud about hating her old kettle, and used the opportunity to extol the benefits of getting something new and donating the old one to charity. The woman left the store, and returned a few minutes later to drop off the old kettle and buy a shiny new red Chantal. During its August test run, Kitchen Kaboodle sold more than 50 Chantal kettles, double the previous month’s sales. Retail analysts say the hesitancy to accumulate more things is increasingly common. Consumers are “a little less focused on themselves and more focused on the wider world,” said Jim Lucas, the director of shopper marketing at Draftfcb in Chicago, an ad and marketing agency that tracks consumer behavior. “We’re seeing lots of trends where people are moving away from conspicuous consumption, to caring about the environment, to ‘Do I really want another one?’ ”Īnother appeal of the program is that it relieves consumers of the burden of removing their old things. “It’s about getting rid of stuff,” said Ira Matathia, director of consulting and strategy at Faith Popcorn’s BrainReserve, a strategic marketing firm in New York.īesides the logistical difficulty of extracting a three-piece sectional and finding someone to take it, Mr. Matathia says, consumers are tiring of having so many possessions that they have to put some in storage. “They have everything they actually need, and they actually want a lot less.” “People have fundamentally reassessed this whole notion of wants and needs,” he said. In a recent survey it conducted of 1,003 American adults, Faith Popcorn’s BrainReserve found that 9 of 10 respondents agreed that “I am considering opting for a simpler life” while three-quarters said that “buying less stuff” is appealing. “The more you own, the more you have to dust, store, maintain,” said Marti Hedges, an interior designer in Scottsdale who recently had clients buy a new sofa and love seat through a cash-for-clunkers offer. Elizabeth DeRosa, an elementary reading teacher in Gloversville, N.Y., said she was finally motivated to replace a hand-me-down coffee table after learning about the Cash-for-Clunkers promotion at Ruby & Quiri.307 North Comrie Avenue, Johnstown, NY 12095 “I think the days of instant gratification, of shopping-shopping-shopping, have kind of passed,” she added.įor consumers who have to make tough spending choices, trade-in promotions come down to getting the best deal possible. Industry: Ret Furniture Ret Household Appliances Ret Radio/TV/Electronics Ret Floor Covering Whol Homefurnishings, Furniture Sales, Appliance Sales, Carpet Installation, Flooring. Phone: (518) 725-7115, (518) 762-7829, (518) 736-8138 (Fax)ĭescription: Ruby & Quiri's Design Studio is an incredible resource for any home (or business) improvement project. #RUBY AND QUIRI JOHNSTOWN NEW YORK TRIAL#. ![]()
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